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FounderNILMarketplaceEducationStrategy
NX1
2024 - Present
Sole Founder • Director of Why
NX1 is my flagship venture in the NIL (Name, Image, Likeness) space. I now lead the company as Sole Founder and Director of Why, focused on strategy, product direction, and execution.
The business combines practical education and marketplace enablement so student-athletes can understand branding, compliance, and deal readiness while finding real opportunities.
This phase is about building better systems, better product UX, and better outcomes for athletes and partner organizations.
The challenge
Student-athletes and partners need better structure around education, readiness, and opportunity matching in a complex NIL ecosystem.
Approach
- Lead product and strategy decisions around athlete onboarding, education, and marketplace flow
- Prioritize usability improvements that reduce friction from learning to execution
- Coordinate partner-facing workflows that support brand and agency outcomes
- Operate with founder-led speed while preserving long-term platform direction
Focus
Founder-led strategy across roadmap, partnerships, and market positioning
Product direction focused on athlete usability and deal readiness
Cross-functional execution balancing growth, operations, and product quality
Achievements
- Transitioned from co-founder to sole founder leadership
- Defined and scaled the Director of Why strategic role
- Continued product improvements for NIL education and opportunity access
- Expanded partnerships and long-term roadmap execution
- Strengthened the platform vision across athletes, brands, and agencies
Impact
Strengthened product direction around practical NIL readiness
Improved platform positioning across athletes, brands, and agencies
Built a more durable roadmap foundation for scaled execution
Stack
Product StrategyMarketplace DesignGrowth SystemsPartnership Ops
Next
Continue expanding athlete education workflows and deepen marketplace outcomes for brand and agency partners.